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SpinnakerPro - our award winning email marketing solution.

SpinnakerPro enables you to deploy highly targeted and relevant communications to your customers. Successful email marketing encourages customer dialog and facilitates the development of powerful customer relationships.

SpinnakerPro manages the entire campaign cycle — from identifying and importing contacts to creating targeted emails. It delivers thorough reporting and analysis right to your desktop in real-time. Its user friendly environment allows users to quickly and easily implement focused email campaigns with minimal training.

SpinnakerPro helps drive efficiency and gain true ROI from your campaigns. By simplifying and automating campaign processes, SpinnakerPro shortens campaign cycles, allowing you to produce more campaigns, more often while dramatically reducing overheads by eliminating the need for postage, printing and shipping required for traditional direct mail marketing campaigns.

 

Features	Benefits
User Friendly Contact Import	Save time in getting contacts into SpinnakerPro Map only the data you want Import Contacts from Flat Files and directly from external databases 1 click update and synchronization features to keep data current Advanced data cleaning capabilities
Advanced Contact Preference Management	Allow contacts to opt in and opt out of mailings as they see fit Create preference categories to segment your data more effectively thereby making it more valuable Comply - and be seen to comply with latest permission based marketing laws and best practice Save time and money spent processing 'manual' and 'offline' opt out requests
Advanced Bounceback Management	Save time and money spent processing incorrect and out of date contact information Automatically clean your database each time you broadcast Distinguish between soft bounces (e.g. Out of Office) and hard bounces (invalid email addresses etc.)
Industry Leading Segmentation Capabilites	Create targeted lists for individual campaigns Utilize data both in SpinnakerPro and other systems Cross reference with previous campaign behaviour Get better results from more intelligent campaigns
Real time Metrics	Get results as soon as you broadcast in real time Use results to create follow up action plans Analyze valuable statistics such as emails opened, forwarded and URL clicks right down to the individual contact level
User Friendly Design Features	Create professional looking content without any html expertise If you use existing design tools (e.g. Dreamweaver) simply paste the content into SpinnakerPro Deploy html and text at the same time to users on the basis of their individual preference Personalize messages to individuals based on known characteristics for example 'first name', 'industry type' or 'products owned'
High Volume Broadcast Capabilities	Broadcast without affecting internal email servers Schedule broadcasts to arrive at the most effective time

For more information about SpinnakerPro, why not contact us?

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