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Narragansett Technologies today announced ConnectPro at the AD:TECH conference in New York.
Monday, 8th November, 2004
Narragansett Technologies today announced ConnectPro for email marketing companies and their customers at the AD:TECH conference in New York. ConnectPro enables fast integration between the online Survey tool, SensorPro, with many leading email marketing products including Doubleclick’s (NASDAQ:DCLK) DARTmail product.
“A comprehensive survey tool such as SensorPro, in conjunction with email marketing software, provides companies with a better insight into the people that matter most to their business –Customers- Understanding customer opinion and behavior is a key factor in any company’s success” said Tony Frattaroli, General Manager of Narragansett Technologies, speaking at AD:TECH in New York today “As is well known, acquiring new customers is many times more difficult and expensive than retaining existing ones. Our products are field proven to improve customer acquisition, retention and sales goals”.
“To remain competitive, companies must interact on all levels with their customers” said Don Peppers, of Peppers and Rodgers Group, “the survey application, Sensorpro, is ideal for measuring customer behavior indicators such as satisfaction levels or buying intentions”.
With SensorPro, online survey results are available as soon as the survey is completed by the respondent. By using ConnectPro to integrate SensorPro with their email marketing solution, companies can react to customer responses decisively and immediately. The integration provides companies with revenue enhancing results and functionality:
- Full survey results, granular with cross-tabulation and comparison between surveys in real-time
- Emails opened, impressions, click through rates, bounce-back rates, opt-outs
- Deploy the survey in the body of an email, on a website or on a dynamic microsite
- Build Surveys based on search engine knowledge base for better targeted advertising
- Segment audience based on survey responses to send out even more targeted online communications.
- Proven response rates to email surveys of between 25% and 50% achieved by existing deployments.
Meet us at AD:TECH in New York, Nov 9th, at the Holland Suite, The New York Hilton.
ABOUT NARRAGANSETT TECHNOLOGIES: Narragansett Technologies is a leading provider of online marketing software solutions including SpinnakerPro, an email marketing application and SensorPro, a web and email-based survey application, to a global customer base such as ATI, Konica Minolta, Kyocera, Thomson and the Leading Hotels of the World Group. The product won the 2003 Customer Interaction Award.
Our powerful and scalable technology platform enables you to improve the deliverability, relevance and responsiveness of your online communications and campaigns. Our suite of interactive products and services have been built from the ground up on the Microsoft .NET platform utilizing C# and Web Services technologies.
Distributed worldwide and under OEM agreement by Epicor Software (NASDAQ:EPIC) (www.epicor.com), Green Beacon Solutions Boston, Mass (www.greenbeacon.com), Intellegentia UK (www.intellegentia.co.uk), Entrappa AB, Sweden (XSSE:ETRA) (www.madeinsweden.se) and PBS Australia (www.precisebusiness.com.au).
Privately held Narragansett Technologies have retained The Corporate Finance Group, Zurich, Switzerland to explore strategic options for the company including expansion and investment options.
For more information, visit the company's Web site at www.narragansett.ie
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