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Intellegentia UK Partners with Narragansett Technologies
September 8th, 2003
Intellegentia UK to deploy Email Campaign Management and Communication Application SpinnakerPro, as part of its Sales and Marketing Services and Solutions Portfolio
National Direct Marketing Show, NEC UK, 9 Sept 2003- Intellegentia UK are to add the Email Campaign Management Application SpinnakerPro, from Narragansett to its portfolio of Sales and Marketing Services and Solutions to provide a broader range of added value services to its clients.
SpinnakerPro, the flagship product of Narragansett Technologies, is a purpose built .NET application for the creation, deployment and management of email campaigns, online surveys and polls. SpinnakerPro is aimed at measuring the return on investment of email marketing campaigns through carefully designed metrics, which can report on the number of emails in a campaign that have been opened, acted upon and forwarded. In addition, the solution allows for campaign broadcasts to be segmented in a user-defined way, which allows for components of each campaign to be targeted more effectively.
"Our many years of experience in Sales and Business Execution", said Mike Broomfield, MD of Intellegentia UK, “combined with the SpinnakerPro product further strengthens the value we can provide to our clients enabling them to be even more effective and successful in their sales and marketing execution."
"Narragansett Technologies and Intellegentia are two companies that are concerned with providing software solutions that provide real value and measurable results for our clients", said Tony Frattaroli, VP Channel Sales at Narragansett Technologies. "Intellegentia’s wealth of experience in sales and business execution across a variety of industry sectors and size of organizations allows us to further penetrate additional markets that can greatly benefit from measuring the return on investments of email marketing campaigns."
ABOUT NARRAGANSETT TECHNOLOGIES: Based in Limerick, Ireland, Narragansett
Technologies provide eMarketing Automation Solutions including email
marketing, surveys and polls to a global customer base such as Minolta,
Ogilvy and Kyocera. For more information, visit the company's Web
site at www.narragansett.ie
or call Tony Frattaroli on +353-61-234500 email
ABOUT INTELLEGENTIA: Based in the UK, Intellegentia UK provides a complete set of services and applications to help clients who need to be more effective and efficient in their sales and marketing strategy and execution. For more information visit www.intellegentia.co.uk or call Mike Broomfield on +44 1386 849241 email
Contact:
Narragansett Technologies
Tony Frattaroli
+353-61-234500
email:
www.narragansett.ie
Intellegentia UK
Mike Broomfield
+44-1386-849241
email:
www.intellegentia.co.uk
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