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Made In Sweden Partners with Narragansett Technologies
September 1st, 2003
Swedish Marketing Division of Entrappa
AB (XSSE: ETRA) to deploy Marketing Automation Solution, SpinnakerPro,
to Northern European Customers
Made in Sweden, the Marketing division of Entrappa AB (XSSE: ETRA),
are to deploy the Marketing Automation solution, SpinnakerPro, from
Narragansett Technologies to their Northern European customer base.
SpinnakerPro, the flagship product of Narragansett Technologies,
is a purpose built .NET application for the creation, deployment
and management of email campaigns, online surveys and polls. Spinnakerpro.is
aimed at measuring the return on investment of email marketing campaigns
through carefully designed metrics, which can report on the number
of emails in a campaign that have been opened, acted upon and forwarded.
In addition, the solution allows for campaign broadcasts to be segmented
in a user-defined way, which allows for components of each campaign
to be targeted more effectively.
"Our many years of experience in CRM and Marketing implementations"
said Marten Eklund, MD of Made in Sweden "combined with the SpinnakerPro
product further strengthens our effort to guide clients to success
by providing practical business solutions with a rapid return on
investment"
"Narragansett Technologies and Made in Sweden are two companies
that are concerned with providing software solutions that provide
real value and measurable results for our clients" said Tony Frattaroli,
VP Channel Sales at Narragansett Technologies. "Made in Sweden's
wealth of experience with a variety of CRM systems allows us to
further penetrate additional markets that can greatly benefit from
measuring the return on investments of email marketing campaigns."
ABOUT NARRAGANSETT TECHNOLOGIES: Based in Limerick, Ireland, Narragansett
Technologies provide eMarketing Automation Solutions including email
marketing, surveys and polls to a global customer base such as Minolta,
Ogilvy and Kyocera. For more information, visit the company's Web
site at www.narragansett.ie
or call Tony Frattaroli on +353-61-234500 email
ABOUT MADE IN SWEDEN: A division of Entrappa AB (XSSE: ETRA), Made
in Sweden provide Marketing and CRM solutions to a broad range of
customers including JC Decaux, Procter & Gamble, Peugeot and Sony.
For more information visit www.madeinsweden.se
or call Marten Eklund on +46-8702-3160 email info@madeinsweden.se
Contact:
Narragansett Technologies
Tony Frattaroli
+353-61-234500
email:
www.narragansett.ie
Made In Sweden
Marten Eklund
+46-8702-3160
email:
www.madeinsweden.se
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