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Green Beacon Partners with Narragansett Technologies
July 15th, 2003
Boston-based CRM Development and Consulting Services Company To Add Marketing Campaign Management Solution To Core CRM Offerings
WATERTOWN, Mass.--(BUSINESS WIRE)--July 15, 2003-- Green Beacon Solutions, a mid-market focused consulting and systems integration firm providing proven customer relationship management (CRM) and enterprise resource planning (ERP) solutions with a rapid return on investment, today announced that it has entered into a marketing partnership with Narragansett Technologies to offer the company's SpinnakerPro product alongside Green Beacon's wide range of CRM offerings.
SpinnakerPro, the flagship product of Narragansett Technologies, is a purpose built application suite for the creation, deployment and management of email campaigns. SpinnakerPro is aimed at measuring the return on investment of email marketing campaigns through carefully designed metrics, which can report on the number of emails in a campaign that have been opened, acted upon and forwarded. In addition, the solution allows for campaign broadcasts to be segmented in a user-defined way, which allows for components of each campaign to be targeted more effectively.
"Green Beacon was introduced to Narragansett Technologies through our existing partnership with Epicor and its Clientele CRM Solution and we immediately recognized the value SpinnakerPro can provide within existing CRM systems," said Benjamin Holtz, president and CEO of Green Beacon Solutions. "We believe this solution is an extremely valuable add-on to any CRM initiative and is a vital addition to any enterprise that employs email marketing as a core strategy. Customers of Onyx and Microsoft CRM will benefit significantly from the SpinnakerPro functionality."
SpinnakerPro was developed using the Microsoft .NET platform. The .NET platform provided Narragansett with a unified tool set, allowing the development team to rapidly prototype and develop application functionality. Green Beacon's 30 years of experience in ERP, CRM and Custom Web Application implementations combined with the SpinnakerPro product further strengthens Green Beacon's effort to guide clients to success by providing practical business solutions with a rapid return on investment.
"Narragansett Technologies and Green Beacon are two companies that are concerned with providing software solutions that provide real value and measurable results for our clients," said Christopher J. Byrne, CEO and co-founder of Narragansett. "Green Beacon's wealth of experience with a variety of CRM systems allows us to further penetrate additional markets that can greatly benefit from measuring the return on investment of email marketing campaigns."
ABOUT NARRAGANSETT TECHNOLOGIES
Based in Limerick, Ireland, Narragansett Technologies was founded by industry veterans from ERP and B2B software outfits, mainly Clarus and Infinium. We provide Marketing Automation Solutions including email marketing, surveys and polls to a global customer base such as Minolta, Ogilvy and Leupold. For more information, visit the company's Web site at http://www.narragansett.ie or call +353-61-234500
ABOUT GREEN BEACON SOLUTIONS, LLC
Green Beacon Solutions (www.greenbeacon.com) provides proven CRM and ERP business solutions to mid-market and mid-enterprise customers. The Green Beacon team brings the experience of more than 400 Financial/ERP, CRM and Custom Web Application implementations, delivering on the company's mission to guide clients to success by providing practical business solutions with a rapid return on investment. Based in Watertown, Massachusetts, Green Beacon is an experienced and value-priced service provider for products from Microsoft, Vaultus, Clientele, Onyx Software Corporation Cibeo Software and other leading CRM and ERP solutions. For additional information, please visit www.greenbeacon.com.
All products mentioned in this release are trademarks or registered trademarks of their respective holders.
Source: Green Beacon Solutions
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