Riverford Organic, finalist e-consultancy awards 2008

We entered our client, Riverford Organic, to the e-consultancy awards 2008 -which we are happy to report was shortlisted for the customer retention category.  We thought we would share this wonderful case study with you. But first a little about Riverford Organic:  Guy Watson began farming at Riverford in 1985 on three acres of land on the Watson family farm in South Devon. It is now a major organic food enterprise delivering thousands of boxes of organic food across the UK. Riverford were finalist in the Natural and Organic awards 2008 Best home delivery service. Earlier this year we were asked by Adrian Carey, Direct Marketing Manager at Riverford to help with a new customer feedback project. When this project was initiated Riverford were delivering 8 different types of Veg and Fruit & Veg boxes to customers regularly (weekly, fortnightly etc.) from 4 different brands, sourced primarily from their own regional farms and other local grower groups. Each box type had a fixed number of items (up to 12) each week but some or all of these items changed each week to reflect the seasonality of the produce. Riverford wanted to get customer feedback on every individual box, to be able to trace that feedback to the farms and to respond quickly to customer feedback. See the complete PDF case study: http://urlx.ie/riverfordcasestudy/  Link to this post: http://urlx.ie/57234/