Buyology by Martin Lindstrom

Martin Lindstrom has a winner here. This is a "must read" for anyone in the business of promoting. According to Martin:

• Health warnings on cigarette packs encourage smokers even more
• That product placement only works when the product is an integral part of the story
• Why consumers will opt for a $15 coupon right now vs a $20 coupon later
• Our unconscious minds are a lot better at interpreting our behavior than our conscious mind and so are responsible for more buying decisions than we think.
• If other adverts are dominating a TV episode/magazine issue yours will be lost.
• Fragrance and sound are more important than Logo alone
• How religion factors into buying decisions

Link to this post http://urlx.ie/buyology