Why Use On-Line Surveys with Email Marketing Campaigns

Recently I read a new research report from MarketingSherpa called "5 Reasons to Survey Customers with Email". The report had some very interesting observations that I wanted to summarize below:

Reason 1 - Email is a budget's best friend. Sure the cost of surveys delivered on-line are cheaper, but more importantly you have quicker turnaround time, better tracking of responses and real time reporting.

Reason 2 - Show customers that you care. The use of surveys can help create loyalty with your customers.

Reason 3 - You can contact customers in a timely fashion. It is always good to get customer feedback, but you need to consider the timing of the survey when you are engaging new customers.

Reason 4 - Re-engage infrequent customers. This can be an invaluable technique to show infrequent customers that you care and to offer them a discount to come back.

Reason 5 - Gather testimonials and constructive criticism.

The report also gives some average response rates to anticipate for a well-presented survey:

• For prospects a click to completion rate between 1 and 5%
• For customers a click to completion rate between 20 and 55%
• For consumer marketers, open rates should be above 15% and click to completion rates of 25%
• For B2B marketers, these rates should be even higher.

To read the entire report just click here (MarketingSherpa subscription required).

In our future postings on this site, we will be covering a far ranging set of topics, from using surveys as a lead and subscriber acquisition technique, building your subscriber list and loyalty programs using surveys, embedding surveys in rich media advertisements and using surveys with mobile devices, just to name a few. So subscribe to our feed or just check back often. Please feel free to leave a comment in response to this posting or send me an email at jon@sensorpro.net.