More on Mobile Marketing

Following on to my post from last week regarding using mobile surveys as a customer acquisition tool, there is a great article on eMarketing regarding the growth of marketing on mobile devices.  You can read the article here (no subscription required for a short period of time).

The article gives some input on the potential growth in both total and advertising related revenues from mobile devices over the next five years.

However it also highlights one of the key issues facing marketers who are looking to penetrate this medium and that relates to who pays for the network delivery charges.

This is an exciting and quickly evolving medium and is one that no marketer, large or small, can ignore.